Field notes and practical guides.
Research, analysis and useful how-to writing — written locally, built at deploy time and delivered from the edge.
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SEO and GEO: One content system for rank and citation
A practical guide to one content system for search rankings and AI citations, using Search Console data and technical checks.
8 min read
SEO and GEO: One content system for rank and citation - Published Most popular
SEO consulting with engineering behind it
How small international teams can connect SEO diagnosis, code changes and measurement without splitting the work between an SEO specialist and a developer.
5 min read
SEO consulting with engineering behind it - Updated
How to check backlinks in Google Search
Learn how to check backlinks in Google Search, what quotes, site: and -site: can reveal, and when Search Console is the better source.
6 min read
How to check backlinks in Google Search - Updated
hreflang failures that delete pages from the index
Four hreflang and canonical mistakes we find on almost every multilingual site, what each one does to your index coverage, and how to verify the fix.
3 min read
hreflang failures that delete pages from the index - Updated Most popular
Write pages AI answer engines can actually quote
AI search retrieves passages, not pages. The block structure we use to make a claim quotable, and five habits that stop a paragraph being retrieved.
5 min read
Write pages AI answer engines can actually quote - Updated
Prune, merge, retire: a content decision framework
Most B2B sites do not need more posts. They need to lose two hundred. A framework for keep, merge and retire, and the four numbers that drive it.
5 min read
Prune, merge, retire: a content decision framework