Field notes and practical guides.
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How to check backlinks with Google Search
Learn what Google Search can reveal about backlinks, how to use quotes, site:, -site: and https:// correctly, and when to use Search Console instead.
6 min read
How to check backlinks with Google Search - Updated
hreflang failures that delete pages from the index
Four hreflang and canonical mistakes we find on almost every multilingual site, what each one does to your index coverage, and how to verify the fix.
3 min read
hreflang failures that delete pages from the index - Updated Most popular
Write pages AI answer engines can actually quote
AI search retrieves passages, not pages. The block structure we use to make a claim quotable, and five habits that stop a paragraph being retrieved.
5 min read
Write pages AI answer engines can actually quote - Updated
Prune, merge, retire: a content decision framework
Most B2B sites do not need more posts. They need to lose two hundred. A framework for keep, merge and retire, and the four numbers that drive it.
5 min read
Prune, merge, retire: a content decision framework