Field notes and practical guides.
Research, analysis and useful how-to writing — written locally, built at deploy time and delivered from the edge.
- Published
How to build WebMCP tools with forms and JavaScript
A practical WebMCP implementation guide: choose a user goal, define a JSON Schema, register a tool, keep forms usable, and test failure states.
4 min read
How to build WebMCP tools with forms and JavaScript - Published Most popular
WebMCP explained: How websites expose tools to AI agents
WebMCP is a proposed browser API for exposing structured page tools to AI agents. Learn what it does, what it does not replace, and why it matters.
4 min read
WebMCP explained: How websites expose tools to AI agents - Published
WebMCP security and SEO: What agent-ready pages change
WebMCP can improve browser-agent interactions, but it adds trust boundaries. Learn the security, accessibility and SEO checks for agent-ready pages.
6 min read
WebMCP security and SEO: What agent-ready pages change - Published Most popular
What is ai-catalog.json? Agent discovery for products
Learn what ai-catalog.json does, how it relates to ARD, and how to publish a trustworthy catalog for AI agents.
8 min read
What is ai-catalog.json? Agent discovery for products - Published Most popular
What is llms.txt? A practical guide for site owners
What llms.txt is, where the proposal helps, why Google Search does not require it, and how to maintain a useful file without AI-shaped copy.
6 min read
What is llms.txt? A practical guide for site owners - Published Most popular
SEO and GEO: One content system for rank and citation
A practical guide to one content system for search rankings and AI citations, using Search Console data and technical checks.
8 min read
SEO and GEO: One content system for rank and citation - Published Most popular
SEO consulting with engineering behind it
How small international teams can connect SEO diagnosis, code changes and measurement without splitting the work between an SEO specialist and a developer.
5 min read
SEO consulting with engineering behind it - Updated
How to check backlinks in Google Search
Learn how to check backlinks in Google Search, what quotes, site: and -site: can reveal, and when Search Console is the better source.
6 min read
How to check backlinks in Google Search - Updated
hreflang failures that delete pages from the index
Four hreflang and canonical mistakes we find on almost every multilingual site, what each one does to your index coverage, and how to verify the fix.
3 min read
hreflang failures that delete pages from the index - Updated Most popular
Write pages AI answer engines can actually quote
AI search retrieves passages, not pages. The block structure we use to make a claim quotable, and five habits that stop a paragraph being retrieved.
5 min read
Write pages AI answer engines can actually quote - Updated
Prune, merge, retire: a content decision framework
Most B2B sites do not need more posts. They need to lose two hundred. A framework for keep, merge and retire, and the four numbers that drive it.
5 min read
Prune, merge, retire: a content decision framework