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Traffichood
Selected work

What the numbers looked like.

Every case study states the constraint we found, what we shipped, and what moved. Including the engagements where the timeline slipped.

  • Developer tooling A bootstrapped developer-tools company

    Good docs, zero citations: fixing publisher standing

    Constraint

    Excellent technical content with no publisher standing behind it: no named authors with a verifiable footprint, no original data, and nothing in the entity graph tying the company to its own subject matter.

    47
    referring domains earned
    6.2 x
    branded search volume
    3
    months to first citation
    Good docs, zero citations: fixing publisher standing
  • Developer infrastructure A Series B observability platform

    Cutting 340 posts to 90 tripled non-branded clicks

    Constraint

    Three years of publishing at volume had produced 340 posts covering the same twelve topics from marginally different angles, leaving no single page strong enough to rank for any of them.

    + 214 %
    non-branded organic clicks
    250
    URLs retired or merged
    5
    months to full recovery
    Cutting 340 posts to 90 tripled non-branded clicks