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Traffichood
Selected work

What the numbers looked like.

Every case study states the constraint we found, what we shipped, and what moved. Including the engagements where the timeline slipped.

  • Cross-border commerce Excavator ACC

    A commerce site built to keep evolving

    Constraint

    The client needed a working commerce site capable of carrying thousands of SKUs for international buyers while keeping storefront delivery, business APIs and data services maintainable as the operation grew.

    2
    application layers
    3
    core data dependencies
    2
    delivery and cache layers
    A commerce site built to keep evolving
  • Agricultural packaging An agricultural packaging manufacturer

    A multilingual product site for Tiandi Netwrap

    Constraint

    A product-led manufacturer needed a clearer digital front door for buyers comparing bale netwrap, pallet netwrap and mesh-bag solutions across markets.

    5
    locale routes shipped
    3
    product families presented
    1
    primary site built
    A multilingual product site for Tiandi Netwrap
  • Event and home decoration A decorative candle supplier

    A product catalogue for JiaDecor Candles

    Constraint

    The catalogue mixed product technology, shape, burn duration, season and use case in one navigation, making it hard to tell which route matched an event brief or a wholesale enquiry.

    20
    catalogue routes reviewed
    5
    product families organized
    3
    buyer contexts defined
    A product catalogue for JiaDecor Candles
  • Developer tooling A bootstrapped developer-tools company

    Good docs, zero citations: fixing publisher standing

    Constraint

    Excellent technical content with no publisher standing behind it: no named authors with a verifiable footprint, no original data, and nothing in the entity graph tying the company to its own subject matter.

    47
    referring domains earned
    6.2 x
    branded search volume
    3
    months to first citation
    Good docs, zero citations: fixing publisher standing
  • Developer infrastructure A Series B observability platform

    Cutting 340 posts to 90 tripled non-branded clicks

    Constraint

    Three years of publishing at volume had produced 340 posts covering the same twelve topics from marginally different angles, leaving no single page strong enough to rank for any of them.

    + 214 %
    non-branded organic clicks
    250
    URLs retired or merged
    5
    months to full recovery
    Cutting 340 posts to 90 tripled non-branded clicks