El método Evidence Loop
Nuestro sistema de cuatro fases para crecer en búsqueda: diagnosticar el límite, modelar la demanda, construir evidencia y acumular autoridad.
The Evidence Loop
A four-phase operating system. Each phase has a fixed deliverable and a stated duration, so you always know what you are paying for and when it lands.
- 01 Weeks 1–2
Diagnose
Find the one constraint actually holding the site back.
Full crawl, log-file review, index-coverage reconciliation, and a retrieval test against the major answer engines. You get a ranked list of constraints and an explicit statement of which one we are attacking first — and which ones we are deliberately ignoring.
- Technical + retrieval audit
- Constraint ranking
- Named first intervention
- 02 Weeks 3–4
Model
Map demand to revenue, not to search volume.
We build the demand model from your closed-won data backwards: which problems buyers articulate, in which words, at which stage. Search volume is an input, never the target. The output is a page-level plan where every page has a job and a success metric.
- Demand model
- Page-level plan
- Per-page success metric
- 03 Months 2–4
Build
Ship pages engineered to be retrieved and quoted.
Every page is structured as discrete evidence blocks: a specific claim, the data behind it, and the conditions under which it holds. This is what makes a passage retrievable by an answer engine and citable by a human. Technical fixes ship in the same cadence.
- Evidence-block pages
- Schema + internal link graph
- Technical remediation
- 04 Month 4 onward
Compound
Turn published work into verifiable authority.
Original research and data assets that other people in your category have a reason to cite. Digital PR aimed at publications your buyers actually read. Entity consolidation so the graph knows who you are. This is the part that stops being linear.
- Original research assets
- Earned coverage
- Entity consolidation
We are probably not a fit if…
We turn down roughly half the companies that enquire. It is cheaper for both of us to find that out now.
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You need results inside 90 days. Search compounds; it does not sprint. If the quarter is the horizon, run paid.
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You want volume. If the brief is “thirty posts a month”, there are agencies that will happily take that work. We are not one of them.
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Nobody internally can approve technical changes. If a schema fix needs six weeks and three committees, the programme will not clear its own overhead.
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You are looking for a link vendor. We build assets people cite. We do not buy placements, and we will not quietly subcontract someone who does.
Find out what is actually holding the site back.
Forty-five minutes, live, on your site. You leave with the single biggest constraint named and a first intervention you can run with or without us. There is no deck.