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    <title>Field notes on search and AI answer engines — Traffichood</title>
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    <description>Field notes on search, AI answer engines and technical SEO. Written from client work, not from other people’s blog posts.</description>
    <language>en</language>
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    <copyright>© 2026 Traffichood</copyright>
    <lastBuildDate>Tue, 08 Sep 2026 00:00:00 GMT</lastBuildDate>
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      <title>How to check backlinks with Google Search</title>
      <link>https://traffichood.com/blog/check-backlinks-google-search/</link>
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      <pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate>
      <atom:updated>2026-09-08T00:00:00.000Z</atom:updated>
      <description>Learn what Google Search can reveal about backlinks, how to use quotes, site:, -site: and https:// correctly, and when to use Search Console instead.</description>
      <category>google-search</category>
      <category>backlinks</category>
      <category>search-console</category>
      <category>technical-seo</category>
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      <title>hreflang failures that delete pages from the index</title>
      <link>https://traffichood.com/blog/hreflang-failure-modes/</link>
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      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
      <atom:updated>2026-08-14T00:00:00.000Z</atom:updated>
      <description>Four hreflang and canonical mistakes we find on almost every multilingual site, what each one does to your index coverage, and how to verify the fix.</description>
      <category>internationalization</category>
      <category>technical-seo</category>
      <category>indexing</category>
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      <title>Write pages AI answer engines can actually quote</title>
      <link>https://traffichood.com/blog/retrievable-evidence-blocks/</link>
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      <pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate>
      <atom:updated>2026-07-29T00:00:00.000Z</atom:updated>
      <description>AI search retrieves passages, not pages. The block structure we use to make a claim quotable, and five habits that stop a paragraph being retrieved.</description>
      <category>generative-engine-optimization</category>
      <category>content-structure</category>
      <category>retrieval</category>
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      <title>Prune, merge, retire: a content decision framework</title>
      <link>https://traffichood.com/blog/content-pruning-over-volume/</link>
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      <pubDate>Tue, 18 Nov 2025 00:00:00 GMT</pubDate>
      <atom:updated>2026-06-03T00:00:00.000Z</atom:updated>
      <description>Most B2B sites do not need more posts. They need to lose two hundred. A framework for keep, merge and retire, and the four numbers that drive it.</description>
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